A Black man wearing glasses and a wide-brimmed hat, smiling whilst standing beside a decorative cow model with a wicker basket on his arm.
The Black Farmer

The Black Farmer

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Investment Amount

£250,000

Investment Type

Equity

Investment Date

Meet the Founder

Wilfred Emmanuel-Jones

Wilfred Emmanuel-Jones

Founder

(he/him)LinkedIn
"What stood out to me about the Growth Impact Fund was that they weren't just offering capital—they were offering partnership, values, and a shared vision. They understood that success isn’t just financial—it’s social, it’s cultural, and it’s generational. The fund is geared toward purpose-driven businesses, and that alignment made all the difference."

Why did you seek investment?

I’ve always believed that real change comes when you have the power to shape your own narrative. Seeking investment wasn’t just about growing The Black Farmer—it was about creating a platform to open doors for others who’ve historically been left out of the conversation. I wanted to scale our impact, amplify underrepresented voices, and bring the farm shop experience into the heart of urban communities. That takes backing, and the right kind of backing.

Why did you choose the Growth Impact Fund?

What stood out to me about the Growth Impact Fund was that they weren't just offering capital—they were offering partnership, values, and a shared vision. They understood that success isn’t just financial—it’s social, it’s cultural, and it’s generational. The fund is geared toward purpose-driven businesses, and that alignment made all the difference.

What support have you appreciated the most post-investment?

Since the investment, the support has been holistic. It’s not just about numbers on a spreadsheet, it’s been strategic thinking, access to networks, and having a team that genuinely champions your mission. Their belief in what we’re building has helped us dream even bigger.